Saturday, December 1, 2012

Facebook Uses Firefox Integration to Fight the Exploding Growth of Google Plus

Back in April, I wrote an article entitled What Browser Should Facebook Buy? about the need for Facebook to use a browser to direct traffic to the social network. It is important for them to do this because Google will eventually leverage Chrome to do just that. In that article, I stated that Facebook had two options: build or buy. It turns out that there is a third option: integrate.

Starting with Firefox 17, Facebook has been integrated into the browser. This feature is called Messenger for Firefox. It adds the ability to chat, check notification, and friend requests. You can turn it on by going here if you have Firefox 17/